Said Differently: A Show About B2B Storytelling
Said Differently features B2B go-to-market leaders as they share experiences and advice on balancing the art and science of storytelling, messaging, and market positioning. Sponsored by Troupe, the platform for story and messaging success.
Said Differently: A Show About B2B Storytelling
Using AI for Messaging Help: Risks and Opportunities
This AI-focused episode of the B2B go-to-market storytelling program was taped in person at the Raleigh offices for Troupe, with guests Alison Murdock, who is CEO of the agency 1021 Creative and founder of Trusted CMO, alongside Julie Bryce, who is working as a consultant for Trusted CMO and is a former CMO and Chief Commercial Officer in the B2B tech space. The conversation focuses on their real-world experiences with AI applied to helping companies refine their storytelling and messaging strategy. They discuss where it can be an exceptional partner in those efforts and where you need to manage risks. They also offer that the use of AI to help with go-to-market messaging may also help build a stronger alliance between marketing and sales, especially when you're able to truly measure messaging impact with a solution like Troupe.
Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.