Said Differently: A Show About B2B Storytelling
Said Differently features B2B go-to-market leaders as they share experiences and advice on balancing the art and science of storytelling, messaging, and market positioning. Sponsored by Troupe, the platform for story and messaging success.
Said Differently: A Show About B2B Storytelling
Latest Episodes
Fixing Message Malfunction at the Marketing-Sales Junction
Marketing may own a company’s messaging, but because Sales owns the number (and their comp that comes from it), that message better work well or it’s going to diverge. In this episode of Troupe’s podcast show SAID DIFFERENTLY about B2B messagin...
How MQLs Broke B2B Marketing's Credibility and How to Rebuild It
How MQL Metrics Broke B2B Marketing's Credibility - and How to Rebuild ItIn this episode of Troupe's SAID DIFFERENTLY podcast about B2B go-to-market messaging, we dig into the spicy topic of how to best measure marketing's impact in B2B...
Human Judgment Remains Critical for Messaging Fundamentals
Yes, it's important to have B2B messaging strategies and frameworks that are well designed. But today's challenge also means making sure we're applying human judgment to our go-to-market storytelling amidst the ease and speed of AI-generated me...
RevOps Cares More About Messaging Performance Than You Think
How much MORE revenue can we get by using better messages and talk tracks? Revenue and Sales Operations certainly care, as does Marketing. This convergence might be considered "right brain meets left brain," creativity meets logic and optimizat...
Your Competitor Makes a Messaging Move. BREATHE!
It’s natural to want to react when a key competitor changes their go-to-market story and messaging tactics – or starts replicating yours. But what is the right response and how much weight should you give to your competitors’ storytelling movem...
